Supermodel Gigi Hadid to arrive in Sydney next month for Reebok event
SUPERMODEL and ‘it’ girl Gigi Hadid is heading Down Under to spread an important message for sporting brand Reebok’s newest campaign.
Confidential
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SUPERMODEL and ‘it’ girl Gigi Hadid is heading Down Under to spread her message of female empowerment.
The 23-year-old will launch Reebok’s Be More Human campaign in Sydney next month, as well as her collaboration with the brand.
“I always try where I can to step out of my comfort zone,” Hadid said.
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“I think being more human is realising no one wakes up feeling like a superhero. You have to find things on a daily basis that inspire you and that make you happy and feel creative, feel like you want to get out in the world and make a difference.”
The international #bemorehuman campaign is the sporting brands answer to the Me Too movement, encouraging women to use their voice and enact positive change.
Hadid is one of several high profile ambassadors that also includes Gal Gadot and Ariana Grande, as well as Australian athletes Tia Clair Toomey and Kelly Cartwright.
She will attend an panel event alongside a number of women sharing their stories of overcoming mental, physical and social challenges at Carriageworks on November 16.
Hadid dated Aussie singer Cody Simpson before her current relationship with former One Directioner Zayn Malik
She is the sister of fellow supermodel Bella and daughter of Real Housewives of Beverly Hills star Yolanda.
“Celebrating women is nothing new for Reebok … and we’re still at it today,” brand manager Arnna Johnstone said.
“It’s an amazing time for the brand as we launch the latest evolution of our ‘Be More Human’ campaign. It is represented by a diverse mix of women who are each making positive changes to the world in their own unique way and in turn, inspiring others to be the best version of themselves, physically, mentally and socially.”