Superbowl 2018: Tourism Australia’s Crocodile Dundee ad in prime spot was a ‘dead set ripper’
THE US isn’t beating around the bush in its love for Mick Dundee. Tourism Australia’s “trailer” that aired during the Superbowl beamed to 110 million viewers has been a “pretty effective” ad for promoting Down Under says experts.
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THE US isn’t beating around the bush in its love for Mick Dundee.
Tourism Australia’s “trailer” for Crocodile Dundee IV aired during yesterday’s Super Bowl, beamed to more than 110 million viewers.
And experts and viewers were united in believing the ad featuring the iconic larrikin was a dead set ripper.
The Super Bowl ads are almost as anticipated as the action on the field, with hype building over who and what will appear as the big game nears.
Bleacher Report gave Crocodile Dundee’s latest outing an “A”, stating as an advertisement for Australia it was “pretty effective” with the cameo from Paul Hogan the “icing on the cake”.
The 60-second trailer, filmed by original Crocodile Dundee and Oscar-winning cinematographer Russell Boyd, aired in a prime spot just before halftime and was part of Tourism Australia’s $36 million, three-year campaign to push our land Down Under to Americans.
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Thirty-second spots usually cost more than $6 million, but this was part of a bigger package struck with broadcaster NBC.
But it wasn’t the most popular ad. Stranger Things’ David Harbour wowed watchers when he teamed up with detergent brand Tide for an Inception-style offering poking fun at advertising stereotypes.
Other big names to appear in the ad breaks included Rebel Wilson, Morgan Freeman, Peter Dinklage, Keanu Reeves and Danny DeVito.