PR guru Roxy Jacenko reveals a major secret behind her multi-million dollar success

PR QUEEN Roxy Jacenko has built a rumoured $13 million business including Instagram ads with costs to the tune of $650 for each post, now she has revealed the secret to her success.

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PR QUEEN Roxy Jacenko has built a rumoured $13 million business including Instagram ads with costs to the tune of $650 for each post, now she has revealed the secret to her success.

The answer is simple: Email.

The 37-year-old mum of two, Pixie and Hunter, has opened up to WHIMN, revealing she wakes up several times during the night to check her inbox.

The Sweaty Betty PR and Ministry of Talent boss said “if I don’t look at my email throughout the night I essentially lose a day’s communication with them.”

“Email is how I make money,” she told the online site.

“The harder I work, the more emails I answer and send, the most I make and the bigger the business becomes.”

She added she was “a light sleeper so it’s no big deal for me” but if she was cut off from email for a day, she would “have a panic attack.”

“I am obsessive when it comes to clearing my inbox daily before I finish for the day — I instil this into my staff,” Jacenko said.

“A couple of ways to do that is to answer emails as soon as they come in, “when I am out of the office or in the office’.

Roxy Jacenko pictured leaving her office in Paddington. Picture: Christian Gilles

Roxy Jacenko. Picture: @roxyjacenko/Instagram

“Once you let the work pile up, it’s hard to catch up. The best way to avoid drowning is to do it as it happens — stop thinking and start doing.”