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One piece swimsuits the hot new fashion trend according to the country’s top buyers

THE bikini has lost its place as the fashionable beachgoer’s cossie of choice with the one piece growing in popularity.

The bikini is slowly becoming the unpopular choice when it comes to swimsuits. Picture: Tim Hunter.
The bikini is slowly becoming the unpopular choice when it comes to swimsuits. Picture: Tim Hunter.

THE bikini has lost its place as the fashionable beachgoer’s cossie of choice.

One piece swimsuits have made a huge comeback, with modern cuts and sexy styles giving them pride of place in Australian women’s swimwear drawers this season according to the country’s top buyers.

“This summer season we’ve seen a strong resurgence of one-pieces,” David Jones Women’s Swimwear Senior Buyer Megan Hook said.

Popular brands are creating more one pieces for their new season collections. Picture: Tim Hunter
Popular brands are creating more one pieces for their new season collections. Picture: Tim Hunter

Brands such as Stella McCartney, Jets and Seafolly have all added more swimsuit styles to their new season collections on the back of consumer demand for the belly-covering style.

“In Stella McCartney’s one-piece you see the sport-luxe interpretation, with cleverly placed mesh panels and electric Dahlia orange colouring,” Ms Hook added.

Consumers are demanding more belly-covering styles. Picture: Tim Hunter. Picture: Tim Hunter.
Consumers are demanding more belly-covering styles. Picture: Tim Hunter. Picture: Tim Hunter.

Fast fashion brands including Cotton On Body, Supre and international retailer Boohoo have also jumped on the trend, releasing all-in-one styles for less than $50.

What do you prefer?

Return of the one piece! What do you prefer?
Return of the one piece! What do you prefer?

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Original URL: https://www.dailytelegraph.com.au/entertainment/sydney-confidential/one-piece-swimsuits-the-hot-new-fashion-trend-according-to-the-countrys-top-buyers/news-story/8d39663e78acb395b44182170bd3ace5