MAFS bride Jules Robinson shapes her future
MAFS bride Jules Robinson has launched a national search for real Australian women to front her fashion brand, which she says is all about making women feel beautiful and comfortable in their clothes.
Confidential
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Jules Robinson is on the hunt for “real” Australian women to front her shapewear range.
The former Married At First Sight contestant is in the final throes of launching Figur by Jules and wants to use everyday women of all ages, shapes and sizes to be the face of the brand and body positivity campaign.
“Shapewear is for all women,” she said.
“Seventy per cent of women are wearing shapewear according to my social media polls, event starting from size eight. I have made my designs to accentuate the body.
“By no means is it to pancake the body down. Yes Figur will hold you snug in certain places. I’ve really taken on board all women’s desires for shapewear and the tummy after having a baby was a big one and there are certain fabrics that feel and look better over shapewear.
“I don’t ever want to put out mixed messages about what I am doing.
“This is about being inclusive of all women and making women feel beautiful and comfortable in their clothes.”
Robinson, 37, who married her MAFS love Cameron Merchant in real life last month, has been working on the label for the past year with the first collection available online — figur.com.au — in February.
Having recently lost 8.5kgs as an ambassador for WW and Olay, the hair and makeup artist is encouraging women from across Australia and New Zealand to share their personal stories in the campaign, which will be shot in Sydney next month.
“This is my baby. I have put everything into this and really, what it stands for and the voice of it, I am so passionate about it,” she said, adding of her weight loss: “I am so curvy it is hard to know the difference. I have always been happy in my skin but definitely feel healthier, stronger and happy.”
Robinson has partnered with Share the Dignity to launch the collection with a portion of sales going to the charity that supports homeless women with sanitary products.
“In the position that I am in, I do want to have body positivity for all women of all shapes and sizes,” she said.
“I would love to hear any health transformation stories … women who are in love with their body or the complete opposite. I believe using diversity of women will help set a precedent for the future to help women accept their different body shapes.”
