Kyle Sandilands’ explosive rant: ‘Everyone outside of this show is a massive loser’

Kyle Sandilands’ extraordinary on-air rant against his bosses and publicity team follows this week’s radio ratings survey shock.

Kyle Sandilands has launched an extraordinary on-air rant, smashing his bosses and publicity team as “losers” and “flops” while also using the term “spazzes”.

The KIIS FM jock and his co-host Jackie ‘O’ Henderson were fuming after this week’s radio ratings survey results, in which they came in as the second-ranked breakfast team based on audience percentage.

“We have to do everything our(selves) … we have to even rewrite the live reads because the spazzes down there, they can’t even write a live read,” the 51-year-old told listeners.

“I am sick and tired of working here.

“Everyone is a loser, except for everyone on this show, everyone else outside of this show is a massive loser. I am not joking.”

Sandilands’ eight-minute spray was based on his believe his show should have received more positive publicity on its ratings. Picture: Justin Lloyd

Pop superstars Beyonce and Lizzo, on separate tracks, recently removed the word “spaz” from their songs after being called out by Australian disability advocate Hannah Diviney for using ableist slurs in their song lyrics.

Sandilands referred to management at ARN, parent company of KIIS, as “absolute arseholes”.

The KIIS FM jock and his co-host Jackie O were fuming after this week’s radio ratings survey results.

He has long boasted of his high salary and reportedly earns $5 million annually.

“They have got no idea. This whole station couldn’t pull a root in a brothel with a wheelbarrow full of money and a grin, they wouldn’t know, they wouldn't get laid, they are too dumb. Imbeciles,” he said.

“I am sick and tired of this joint hiring idiots to run things and then it takes them a year to find out that guy is a dickhead and he should be fired. Get rid of the flops. I should be running this whole joint.”

The majority of the tirade was dedicated to the internal and external publicity team that work for ARN.

The eight-minute spray by Sandilands, who will soon be seen as a judge on Australian Idol, was based on his feeling that his show should have received more positive publicity on its ratings.

“I am happy to smash this joint up,” he said. “When I get angry it is always for a reason and … the bigger this company gets, the more money we make them, they just fill it up with more losers.”

Sandilands took aim at the radio industry with a broad brush, calling bosses, publicists, colleagues, and journalists “idiots”, “losers” and “flops”. Picture: Twitter

There are eight radio ratings survey released by GfK in a calendar year.

This week marked the sixth for 2022. In breakfast, 2GB’s Ben Fordham came in again at No. 1 with a percentage share of 16.9 per cent of the breakfast market, down 0.2 of a percentage point.

Kyle and Jackie O registered a 12.8 per cent share of the breakfast listening audience, which represented a rise of 0.3 of a percentage point.

This was reported in Confidential, although Sandilands claimed to have expected more credit based on cumulative figures (cume), which are not provided to The Daily Telegraph by GfK.

Media reporting on radio ratings has long been based on share as opposed to cume, while there is a broader industry push to make cume the leading metric.

Typically, music stations have a higher cume but their audience listens for a shorter period of time. Talk stations however don’t typically have as high a cume but the audience generally listens for longer.

The share movement is based on average audience, which provides detail on how many people are listening at any given time and therefore is used by marketing executives to attract advertising revenue.

On further investigation, tracking down the cume figures for the last survey period, Fordham’s 2GB breakfast has a cumulative audience of 492,000 listeners in breakfast.

For Kyle and Jackie O, their cume is 738,000.

According to GfK, cume is the “total number of different people who listen to a station for at least eight minutes (one quarter-hour) during any time period”.

“Cume illustrates audience size, as they estimate the unduplicated number of people reached by a station at least once during a particular time period.”

Share percentage also takes into account time spent listening (TSL) is “a station’s relative strength within a market”.

“It shows the percentage of total radio listening audience during a given time period tuning to a particular station,” the GfK radio ratings tool kit reads. “Share is a station’s average audience expressed as a percentage of the total radio audience for the same period.”

Smashing Fordham and his audience, Sandilands said: “Ben Fordham has got hundreds of thousands of people less than us listening. Hundreds of thousands less, they are just dead in a wheelchair, they just sit there like dumb fibreglass looking fake people … half of them are probably dead. Who gives a shit about his pathetic 200,000 flops in wheelchairs.”

It is just the latest in many offensive rants launched by Sandilands.

In August, Sandilands described Monkeypox as the “big gay disease floating around”.