Hollywood movie star trumps Kim Kardashian as Sydney’s style icon

Kim Kardashian was overwhelmingly the style icon of choice for Sydney women in 2017, with 1 in 20 women opting for her heavily contoured face, plumped lips and shiny hair. But now, a Hollywood actress has overtaken her.

Sydney women have spoken and they say Blake Lively is hot and Kim Kardashian is not.

Kim Kardashian was overwhelmingly the style icon of choice for Sydney women in 2017, with 1 in 20 women opting for her heavily contoured face, plumped lips and shiny hair.

In 2018 that figure was down to 1 in 750 — plummeting in favour of a more natural look.

Blake Lively, of Gossip Girl and A Simple Favour fame, is now the icon of choice with stylist Sonia Krzypkowka saying women are definitely veering away from fake.

Blake Lively has become the new style icon for Sydney women. Picture: Raymond Hall/GC Images

The “fake look” is now out of fashion. In 2017, 1 in 20 Sydney women picked Kim Kardashian West as their style icon. Picture: Angela Weiss/AFP

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“Girls are over the heavy make-up and matt contoured look,” she said.

“It went too far — some of it was almost like special effect make-up.

“The women we surveyed ask most for the Blake Lively look — she always has a natural, fresh summer look.”

Flayr Stylist Sonia Krzypkowska with Chloe James, wearing Blake Lively inspired hair and make-up. Picture: Justin Lloyd

The stats were collected by Flayr, an online, at-home beauty marketplace that connects tens of thousands of Australian women with professional hair and make up artists.

Lively’s look made up for 20 per cent of all bookings in 2018, in particular her natural, wavy locks.