Erica Packer reveals her life to help launch her new business
ERICA Packer has given a glimpse into her new single life as a businesswoman following the breakdown of her marriage to her media mogul husband James Packer.
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ERICA Packer has given a glimpse into her new single life as a businesswoman following the breakdown of her marriage to her media mogul husband James Packer.
The mother of three (pictured right) is among a number of high-profile names who have created Booodl, a rival to visual discovery tool Pinterest.
Packer, along with 11 others — including Australian blogger Nicole Warne, former style director on Australia’s Next Top Model Jonathan Pease and co-founder and director of Square Peg Capital Paul Bassat, are behind the new website venture, which aims to “have every celebrity on Booodl telling you about their things”.
Packer has used the site to reveal a few of her own favourite items, which include a James Perse ping pong table, artwork by James McGrath, Buddha candleholders and antique chandeliers from Paris.
On the site, the “successful Australian model, singer and songwriter” said she liked Booodl because “it’s not setting out to change fundamental human behaviour, it’s making it easier for people to do what they already love”.
I think they are so whimsical and pretty. 
I love the enamel finish (hence why I have two pairs!)
Crafted from environmentally farmed solid teak. I love it because it follows the same principles and aesthetic as his fashion designs — classic and sleek.
I love the colour. It’s a great statement piece for this room and ensures I stay in touch with my musical side!
Another reminder of travels in Paris. I picked him up from the same antique markets at which I found my beautiful amethyst chandelier.
I love all his work, but there are personal inscriptions woven throughout this piece that make it very special.
A stylish and timeless piece suitable for any occasion. I also loved what Lagerfeld and Roitfeld did with the LBJ exhibit!
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Glamming it up for a return to the racecourse
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