Controversial lingerie brand releases raunchy new line of swimwear

Racy Australian lingerie brand Honey Birdette, whose fans include Kylie Jenner, has launched its first swimwear collection — including a leather-look bikini that it has already sold out less than 24 hours of being online.

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Beaches across Australia will be inundated with leather-look bikini’s the summer.

Lingerie label Honey Birdette launched their first swimwear collection at a party in Sydney this week. Included in the collection is a leather look bikini that has been so popular that it has already sold out less than 24 hours of being online.

“We definitely under-ordered,” founder Elise Monaghan told The Daily Telegraph.

Meanwhile, The Daily Telegraph readers are torn over the look. In an online poll 48% of readers said they would wear the sexy swimwear, with Gabriella commenting, “Seriously what‘s wrong with it, women who work hard to stay in shape should be proudly able to showcase it.”

Lyndle Kean and Laura Dewit model Honey Birdette’s first swimwear range. Picture: Dylan Robinson

And it hasn’t held back from the raunch with its swimwear line.

“We wanted to something that would go from the beach to the bar, like how our lingerie goes from the bedroom to the boardroom,” said Monaghan, adding the pieces are sized by cup sizes.

And for those worried about how the swimsuit travels in the heat, or ocean, fear not.

Designer Cristina Fielding confirms the swimsuits are made out of Italian swim fabric, which comes from recycled ocean fabric, and just coated to look like leather.

“This leatherette look is very on brand for our lingerie and we wanted to create that with our swimwear,” she said.

“There is nothing subtle about it. But while it’s sexy, it’s not too skimpy and it’s flattering on all body types.

Lyndle Kean and Laura Dewit model Honey Birdette’s first swimwear range. Picture: Dylan Robinson

It’s no doubt a difficult time to be launching swimwear with brands including Seafolly and P. A. S Group, which owns JETS, going into administration.

However Monaghan was always confident about the collection.

“We can’t be poolside in Portofino, so this is about bringing the glam back home.”

The Honey Birdette Halloween campaign, which has been the subject of a series of complaints to the Advertising Standards Bureau.

The launch comes in the same week the brand copped criticism for posting a photo of Kylie Jenner wearing one of their bras, with fans saying the collaboration was “tacky.”

“This is the ugliest ad I‘ve seen from HB. And of course features a Kardashian. Keep it classy HB. This ain’t it. I’m not even sure what you’re selling me right now, ”a user said.