Bridget Malcolm headlines Jets campaign after Seafolly acquisition

Former Victoria’s Secret model Bridget Malcolm is back in Australia to spearhead a bold new swimwear launch for embattled bikini label Jets.

Aussie former Victoria’s Secret model Bridget Malcolm has been chosen to launch the new swimwear collection from Jets.

It comes four months after rival swimwear label Seafolly purchased Jets Australian to try to lift both companies out of voluntary administration.

New York-based model Malcolm recently completed 14 days of quarantine in Sydney after jetting back to Australia for work.

She also unveiled a dramatic new look, complete with a cropped blonde bob haircut, to match the vintage theme of Jets’ collection, featuring “mood-boosting tones, effortless silhouettes and luxury detailing”.

Seafolly's new campaign for JETS featuring Bridget Malcolm.

Bridget Malcolm during her self-isolation in May.

“We are very excited to be relaunching the Jets brand with globally recognised Bridget Malcolm as the face of our campaign,” Jets creative director Rachel Allen said.

“Bridget is an amazing Australian woman ... she is so much fun to work with and brings an infectious positive energy along with her.”

In May, Jets’ parent company PAS Group entered voluntary administration.

Seafolly followed suit the next month. It has now been sold back to private equity firm L Catterton.