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Nearly nude with little left to the imagination: Robert Irwin joins celebrity underwear wars with new Bonds ad

Nearly nude and with little left to the imagination, wildlife warrior Robert Irwin has joined an A-list roster to bare almost all for the camera. See how he stacks up in the celebrity underwear wars.

Robert Irwin strips down for a new Bonds campaign.
Robert Irwin strips down for a new Bonds campaign.

Stripped, flexed and drapped with a python, wildlife warrior Robert Irwin has joined a buffed club of celebrity blokes who have embraced the mantra of sex sells in order to move undies.

Robert Irwin promoting Bonds underwear in the US Picture: Instagram
Robert Irwin promoting Bonds underwear in the US Picture: Instagram
Robert Irwin promoting Bonds underwear in the US Picture: Instagram
Robert Irwin promoting Bonds underwear in the US Picture: Instagram

Irwin’s new ad campaign for Bonds broke the internet when it was released on Friday, with the series of photos showing his six pack of abs as a snake slithered across his shoulders and he embraced a giant lizard. It was quite the departure from his usual get up of khakis.

Nearly nude and with little left to the imagination, Irwin is certainly not the first star to bare almost all for a provocative underwear campaign.

David Beckham caused a sensation when he fronted up for a series of ads for Emporio Armani in 2007.

David Beckham fronts up in 2007.
David Beckham fronts up in 2007.

In January this year, the then 49-year-old, dropped hisdacks again, appearing in a suggestive and steamy head turning campaign for Boss One Underwear — proving he is the benchmark for stars getting better with age.

David Beckham posed up again at 49 for BOSS.
David Beckham posed up again at 49 for BOSS.

Aussie actor Travis Fimmel got his big break as a model in the US when he became the face — or should that be body — of Calvin Klein underwear in the early 2000s.

Travis Fimmel in Calvin Klein underwear in 2001.
Travis Fimmel in Calvin Klein underwear in 2001.
Travis Fimmel’s billboards were apparently a serious distraction to drivers. Picture: Supplied.
Travis Fimmel’s billboards were apparently a serious distraction to drivers. Picture: Supplied.

His billboards were apparently a serious distraction for drivers in LA.

Rapper turned actor Mark Wahlberg’s career was also helped along by a legendary Calvin Klein deal to sell jocks.

Mark Wahlberg in 2007.
Mark Wahlberg in 2007.

Tennis legend Rafael Nadal followed Beckham’s lead and shot a steamy underwear ad for Emporio Armani in 2011 and doubled down by spicing up a Tommy Hilfiger underwear campaign in 2015 which included a very slow-mo undressing sequence.

Tennis player Rafael Nadal models for Giorgio Armani.
Tennis player Rafael Nadal models for Giorgio Armani.

Soccer legend Cristiano Ronaldo also went down the underwear modelling route for Emporio Armani in 2010.

Soccer star Cristiano Ronaldo for Emporio Armani in 2010.
Soccer star Cristiano Ronaldo for Emporio Armani in 2010.

Back in Australia where AFL rules, Dustin Martin turned his hand at sultry underwear modelling for Bonds and newly minted Geelong player, Bailey Smith has long been involved with the affordable label Cotton On.

Dustin Martin for Bonds.
Dustin Martin for Bonds.
Bailey Smith for Cotton On. Picture: Supplied
Bailey Smith for Cotton On. Picture: Supplied

His underwear shoots for the brand proved he could get as much attention in front of a camera as he can for his ball handing skill on a footy field.

Irwin has joined a very star studded clique, indeed.

Originally published as Nearly nude with little left to the imagination: Robert Irwin joins celebrity underwear wars with new Bonds ad

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Original URL: https://www.dailytelegraph.com.au/entertainment/nearly-nude-with-little-left-to-the-imagination-robert-irwin-joins-celebrity-underwear-wars-with-new-bonds-ad/news-story/b6b69e3ab229d87abb0f813898a1139c