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Karl Stefanovic hires publicist Adriana Glass to join his team

Just months after enlisting a new agent after parting ways with his manager, Today host Karl Stefanovic has also recruited a publicist — and she has ties to his family.

Karl Stefanovic Stellar BTS

Two months after announcing he had a new agent, Karl Stefanovic has brought a publicist into his team.

Sunday Confidential can reveal Stefanovic will use the services of well-known Sydney fashion PR Adriana Glass.

A publicist has joined Karl Stefanovic’s team.
A publicist has joined Karl Stefanovic’s team.

Glass has just been enlisted by Stefanovic’s new agent, Mark Morrissey, to oversee the publicity for a number of his clients.

Glass, who looks after the PR for Stefanovic’s wife Jasmine’s shoe brand Mara & Mine, has worked with a number of big fashion brands, including Alice McCall and Ellery, and a number of high-profile international brand ambassadors, including Kim Kardashian West, Gigi Hadid and Justin Bieber.

Publicist Adriana Glass. Picture: Instagram
Publicist Adriana Glass. Picture: Instagram
Jasmine and Karl Stefanovic. Picture: Christian Gilles
Jasmine and Karl Stefanovic. Picture: Christian Gilles

Given she has been working predominantly in fashion, Glass might also be able to give Stefanovic, who has been critiqued for his fashion choices, a few style tips.

The move comes one year after Stefanovic hired then parted ways with Melbourne-based marketing consultant Mitch Catlin, who was hired to rebuild the Today show host’s battered public image.

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Original URL: https://www.dailytelegraph.com.au/entertainment/karl-stefanovic-hires-publicist-adriana-glass-to-join-his-team/news-story/2a69b3563c1fecdb3e59e6ea4d4b6737