Fresh details about Meghan’s newly-launched lifestyle brand revealed

Less than two weeks after quietly launching her major new brand, fresh details have emerged about how it will actually make money.

Meghan recently launched her new lifestyle brand, American Riviera Orchard.

Meghan Markle’s new lifestyle brand is set to include product sales across a vast and surprising range of categories, it’s been revealed.

The Duchess of Sussex, 42, recently launched her business, American Riviera Orchard, by posting a series of tiles making up the brand’s elegant gold emblem along with a vintage-style video of Meghan cooking and arranging white flowers on Instagram.

Meghan Markle's new lifestyle brand. Picture: American Riviera Orchard/Instagram

The account currently has over 500,000 followers, but is yet to publish any other content – while its website features only the logo and the option to sign up for a waitlist.

The video posted to the account featured grainy footage of the duchess. Picture: American Riviera Orchard/Instagram

It was shot in a vintage style. Picture: American Riviera Orchard/Instagram

While details of the business remain scarce across its official channels, Meghan has lodged papers trademarking AMO’s initials, with documents which reveal further details about how it will actually make a profit.

According to The Sun, a list of items for sale in the trademark application extension include dog shampoo, chicken feed, cosmetic products, soaps, creams and bath oils, gels and salts.

It will also sell jams, spreads, cookbooks and tableware staples such as cutlery, table linens and drinkware.

Sources have also recently confirmed that American Riviera Orchard will focus on home, food, garden and lifestyle products.

Meghan has been hinting at a rebrand for some time. Picture: Suzanne Cordeiro/AFP

The New York Post’s Page Six also reported that Meghan is planning to launch a lifestyle and food program with streaming service Netflix in an effort to expand her brand.

The latest development comes just months after Meghan announced she was producing another podcast after ditching her previous series, Archetypes, after just one season.

Her new audio deal with American podcast network Lemonada Media was revealed in February.

“I’m proud to now be able to share that I am joining the brilliant team at Lemonada to continue my love of podcasting,” the Duchess said at the time, explaining that she was hosting a new series and also re-releasing her previous podcast.

“Being able to support a female founded company with a roster of thought provoking and highly entertaining podcasts is a fantastic way to kick off 2024.

“Our plan to re-release Archetypes so that more people can now have access to it, as well as launching a dynamic new podcast are well in the works.

“I’m so eager to be able to share it soon, and am overjoyed to be joining the Lemonada family.”

The move came more than six months after Meghan’s Spotify deal was scrapped with the announcement her podcast wouldn’t get a second series.

Originally published as Fresh details about Meghan’s newly-launched lifestyle brand revealed