Annette Sharp: Breakfast leaves radio bosses with egg on their face

Southern Cross Austereo management is said to be in disarray following the failure of breakfast programs on both Triple M and 2DayFM, writes Annette Sharp.

Management at radio company Southern Cross Austereo (SCA) – owner of Triple M and 2DayFM — is said to be in disarray following the failure of breakfast programs on both stations.

Lawrence Mooney has left the Triple M breakfast show — and called in the lawyers.

Sources last week informed this column that executives at the station are only reluctantly backing the return of The Morning Show with Hughesy, Ed and Erin in 2022 after running out of options to replace the trio, who have shed listeners since being promoted to the breakfast slot at the start of the year.

Equally, the decision to cancel Lawrence “Moonman” Mooney’s contract is said to have left Triple M struggling to find suitably experienced stars to replace the radio veteran.

Mooney last week launched legal proceedings against SCA for breach of contract.

Insiders have expressed frustration SCA fails to understand the nuances of Sydney radio — a fact that has seen them repeatedly fail with predominantly Melbourne talent.

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