SuperCoach AFL 2025: Winners and losers from round 14, early trade advice
Sam Darcy and Jason Horne-Francis are flashing red as SuperCoach trade targets, but who is the top priority? See all the key scores from round 14 and the early trade mail.
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SuperCoach is all about timing.
In this game that means striking at the right moment to grab players at their best available price.
Getting it wrong can have a big cost, as coaches who paid up for Marcus Bontempelli can attest after his score didn’t even make the best 18 for some coaches in a bye round.
But if you’re planning on waiting a few weeks before pouncing on Jason Horne-Francis or Sam Darcy, you could be caught out.
Here are all the key scores and price moves from round 14 to help play your next big trade.
WHO’S HOT
Dylan Moore – 162 points
Moore has not had a good SuperCoach year, averaging 77 points a game over the first 13 rounds and losing $140k in value. But he turned that around on a freezing Friday night in Launceston, laying 13 tackles to go with 23 disposals and winning five free kicks. If you think his scoring is sustainable he’s very cheap, but don’t rush out to buy him – the Hawks have a bye this week.
Max Holmes – 155 points
The lesser light of the Cats’ “dash brothers” put his partner Bailey Smith in the shade on Saturday, at least when it comes to SuperCoach. Smith had five more disposals – 41 to 36 – but scored 41 fewer SuperCoach points (114). The big difference was in efficiency – Holmes hit the target with 81 per cent of his touches compared to Smith’s 58 per cent – plus Holmes’ seven intercepts to Smith’s one, and kicking a goal. That’s two in a row over 150 for the emerging star.
Caleb Serong – 142 points
It’s been a frustrating year for Serong owners. He hasn’t been bad, but has rarely hit the heights we saw regularly last season. But Saturday night was vintage Serong – 36 disposals, 16 contested possessions, 10 tackles and a goal. And he scored a rare win in 2025 over teammate Andrew Brayshaw (130).
Lachie Whitfield – 140 points
The experiment of Whitfield as a half-forward is over. Finn Callaghan’s return from injury allowed Whitfield to return to the role that made him the topscoring defender in SuperCoach for most of this season. He hit the target with 31 of his 35 disposals, including 12 kick-ins – playing on from all 12.
Jason Horne-Francis – 136 points
Plenty of coaches had Horne-Francis in their trade plans on the theory he would drop $50k following his return from injury. Instead he dropped $8k after coming close to his 155 Break Even – a figure he probably would have reached if he hadn’t missed three shots at goal and spent most of the final quarter off the ground getting his shoulder looked at (he’s expected to play this week). He’s still a great piece to finish your team, but getting him will be a lot trickier than we thought.
Tom McCarthy – 133 points
One of the great SuperCoach debuts – sixth on Champion Data’s all-time list, in fact – from the No.1 pick in the pre-season draft, who was handed a plum role in the backline and absolutely made the most of it. Ten kick-ins helped but McCarthy finished with 31 disposals – incredibly, he’s the first West Coast player to crack 30 this season – at 94 per cent efficiency. He will be in most SuperCoach teams very soon, the only question will be is he wasted on the bench?
Rory Laird – 118 points
A shout out to an old SuperCoach favourite who has fallen right off the radar this season, featuring in just 2 per cent of teams. But Laird could be a top-six defender this season. He hasn’t had a score below 91 since round 5 as he averages 24 disposals a game after returning to his old hunting ground in the backline.
Tom Stewart – 109 points
Another past SuperCoach hero who has been overlooked in favour of some fresher faces in 2025. To be fair, a series of injury interruptions in the first half of the year made him hard to trust, but he has now scored 98 or more in his past four games – and taken 30 marks in the past two, including 16 against the Bombers.
Sam Darcy – 108 points
Has he gone past Horne-Francis as the No.1 forward target? Like JHF, he won’t fall in price as much as coaches hoped – he’s priced at $461,300 coming off a nine-mark, three-goal game against St Kilda. With a Break Even of 147 this week, we could wait a week and save another $20k or so, but the catch is Darcy faces Richmond, a team he scored 113 against last year. Like JHF he will play through the bye rounds, making both perfect targets to fill those final spots in the forward line. Start counting those pennies.
Zak Johnson – 84 points
Bombers cheapie didn’t get the memo about SuperCoach rookies crashing in their third game this year. It’s been a recurring theme, but Johnson – who was taken with pick 70 in last year’s draft – bucked the trend with a big bubble game: 29 disposals, eight marks and 459 metres gained. He also took five kick-ins and – touch wood – will be a safe bench back-up for the second half of the season.
WHO’S NOT
Tristan Xerri – 105 points
We’re harsh markers here, but Xerri has set the bar so high his owners were feeling flat at about 11pm on Saturday, especially those who made him captain this round. Xerri cracked the ton by three-quarter time but couldn’t get involved in the tense final quarter as Sean Darcy outmuscled him in ruck contests, leading to his lowest score in eight rounds. Next week he goes head-to-head with Tom De Koning – bring the popcorn.
Marcus Bontempelli – 66 points
A huge win for non-owners of The Bont, who will be a lot cheaper than anyone expected after being clamped by Marcus Windhager. This is Bontempelli’s lowest SuperCoach score in more than four seasons, and the first time he’ll be available for under $600k since late 2022.
Colby McKercher – 60 points
SuperCoach can be a game of millimetres. In the second quarter on Saturday night McKercher ran the ball across the defensive goal line before unloading a long left-foot kick. An agonising video review by the ARC ruled the ball stayed in play by the barest of margins, denying McKercher a kick-in and instead ruling his kick – which sailed out on the full – would stand. It was one of a series of early clangers that cruelled McKercher’s score, but new owners should take heart – his role in defence is very real, including taking six kick-ins from Fremantle behinds.
Levi Ashcroft – 45 points
More than 20,000 coaches traded the younger Ashcroft brother out before round 14, and it was the right call before another price drop. He wasn’t the only Lions midfielder to disappoint – his brother managed only 74 points, Josh Dunkley scored 76 and Lachie Neale needed a late rally to get to 103.
Nat Fyfe – 31 points
Tough on another SuperCoach great, who bizarrely will be on the bubble this week with a sky-high Break Even after starting as the sub in his two games this season, for scores of 23 and 31 SuperCoach points. He had nine touches after coming on in the second half against North Melbourne, including two clearances that were pivotal in a close finish.
Angus Clarke – 29 points
Survived the third game rookie curse only to trip over in game four, finishing with 10 disposals as Essendon was obliterated by Geelong. He will still have a low Break Even this week – give him one more game then trade him to McCarthy on Essendon’s round 16 bye. That is unless you want McCarthy this week even with the Eagles having a week off.
Originally published as SuperCoach AFL 2025: Winners and losers from round 14, early trade advice
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