Qld pie franchise Beefy’s soft-launches Toowoomba drive-through store in Newtown ahead of official launch on Nov 9

A pie franchise with a ‘cult following’ on the Sunshine Coast has opened in Toowoomba, and there are some special offers planned for its official launch.

Breeanna Feeney (left) and Tracy Feeney as Beefy's opens in Newtown, Wednesday, October 30, 2024. Picture: Kevin Farmer

Breeanna and Tracy Feeney were among the first Toowoomba residents to sink their teeth into the delicious pastries by a franchise that has a “cult following” on the Sunshine Coast.

Beefy’s soft-launched its first store in the Garden City on Wednesday, located at the site of the old Zarraffa’s drive-through cafe on Anzac Ave in Newtown.

Promising a big range of pies and baked goods and award-winning coffee, the new store will employ about 20 locals once fully operational.

Beefy's assistant area manager Kelly Hearn as the new store opens in Newtown, Wednesday, October 30, 2024. Picture: Kevin Farmer

Assistant area manager Kelly Hearn said a Toowoomba expansion had been on the cards for years, but wasn’t feasible until Beefy’s was bought by Retail Food Group.

“There is demand, we get a lot of visitors at our Sunshine Coast stores saying, ‘when are you coming to Toowoomba?’,” she said.

“We’ve just had people reaching out for a long time and now that RFG has taken over, that’s given us the opportunity to be able to do that.

“We have two drive-through stores already on the coast, and when this one came up we thought what a perfect opportunity.”

Ms Hearn said meeting people’s dietary requirements with Coeliac Australia-certified and vegan-friendly pies had been a big part of Beefy’s success.

“We have a great gluten-free range and we’re endorsed by Coeliac Australia, so people can guarantee they’re going to come here and receive coeliac-safe food to eat,” she said.

“We’ve got the pie range, the sausage rolls, a range of desserts and our chips are also gluten-free.

“At Beefy’s we’ve made a name for ourselves in southeast Queensland and everyone wants that big beefy pie — it’s like a cult following.”

The store will officially launch on November 9, with giveaways, prizes and other goodies on offer for residents wanting to try the product.

Beefy’s is open from 6am until 6pm seven days a week.

Originally published as Qld pie franchise Beefy’s soft-launches Toowoomba drive-through store in Newtown ahead of official launch on Nov 9