New year, new me: Nine South Australian life coaches explain what they do and how much their services cost
They can cost up to $14k but what do life coaches really do? Meet nine South Aussies who claim they will help you unlock your true potential.
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If you are heading into 2025 with a ‘new year, new me’ mindset, you may have considered finding a life coach.
But what do they really do and how much do they cost?
In their own words nine South Australians, specialising in business, trades, dating, wellness and menopause, explain what being a life coach means to them.
They claim they can help overcome life’s hurdles, define next steps and achieve goals.
Their price tags start at $90 a session with the most expensive coming in at a $14,000 package.
Meet nine SA based life coaches who share their tips for making 2025 the best year yet.
Answers have been edited for clarity.
Alice Bacon from Focus on You
Location: Hallett Cove
Cost: Starts at $250 for a session up to $520 for coaching plus Birkman method personality testing. Most popular option is six sessions for $1320.
Specialisation: I’ll happily admit to being a generalist, serving a broad range of people and personalities.
What life-coaching means to me: My life-coaching is about empowering others to hear — and heed — their internal voice. Together, we peel away the masks that confine the way they see themselves. I help clients make a neutral and revealing assessment. Then we collaborate on an action plan that gets them to the next stage. They can track their progress and adjust their plans accordingly.
What led me to life coaching: I was in a serious car accident in the Adelaide Hills years ago. I didn’t know it then, but in the debris of that crash site were the beginnings of my new direction. I went from a corporate-driven, goal-oriented achiever, to having to relearn basic tasks. My recovery took eight months. I had to question my beliefs and my thoughts. I explored each label and way of thinking, and whether to accept it. I had to learn what it really meant to ‘be present’.
Benefits of life-coaching: By helping them become a true expert on themselves. Too often, our thoughts, words and actions better serve other people. Along the way, the lens through which we view ourselves and our potential gets muddied. I offer a neutral, genuinely judgement-free zone to brainstorm their hopes and desires. I’m compassionate and practical too; I’ll challenge people to explore their beliefs.
How to make 2025 the best year yet: Decide (don’t hope) that 2025 is the year that you move away from reacting on rote to people and situations around you. Instead, be proactive (even in small ways). Decide to step forward to create and claim the life you want.
Cindy Koehler from Mind Garage
Location: Adelaide
Cost: $7000-$14,000 for six and 12 month packages.
Specialisation: Transformational life and business coaching, focusing on helping individuals and entrepreneurs navigate change, overcome limiting beliefs, and align their lives and businesses with their core values.
What ‘life-coaching’ means to me: Life coaching is about helping people overcome challenges, gain clarity, and take action to create a life they truly want. It’s a supportive process that empowers individuals to break through limitations, reconnect with their purpose, and align their goals with their values. Through guidance and mindset shifts, life coaching helps people build confidence, resilience, and achieve personal and business growth and success.
What led me to life coaching: With 25 years of business experience, 20 years as an educator, and 38 years of mastering mindfulness and mindset, my journey to becoming a coach was a natural evolution. I realised that my collective wisdom, resilience, and life experience could empower others to transform their own lives and businesses.
Benefits of life-coaching: Coaches turn big ideas into clear, actionable steps and keep clients accountable as they work toward their goals. By overcoming self-doubt and aligning their actions with their values, people can create lasting success and greater fulfilment in their personal and professional lives.
How to make 2025 the best year yet: Reflect on 2024, set clear, meaningful goals, develop powerful habits, build resilience and a growth mindset, align your actions with your purpose, seek support and accountability and prioritise wellbeing and balance.
Danny Lloyd and Jordan Lockerbie from InsideOut Coaching
Location: Rosewater
Cost: Start at $255 a session for six weeks to six month programs.
Specialisation: High-performance coaching for ambitious professionals, business owners, and athletes, helping them break through upper limits while maintaining work-life harmony, mental fitness and trauma recovery coaching, addiction recovery support and youth mentoring through our ‘Safe Stranger’ program.
What ‘life-coaching’ means to me: We believe life coaching is about empowering people with the tools they need to navigate life’s challenges and opportunities. Think of us as teaching you to be a black belt at life – so when challenges arise, you can face them head-on without being beaten down. We’re not here to save you; we’re here to help you save yourself.
What led Danny to life coaching: My path to coaching emerged from personal experience with mental health challenges, drug addiction, and eating disorders. After working in the clinical industry, I recognised that if you keep doing what you’ve always done, you’ll keep getting what you always got. Having overcome these challenges himself, I now have the blueprint to help others overcome their own obstacles.
What led Jordan to life coaching: My passion stems from my experience growing up around domestic violence and substance abuse, driving his commitment to building strong relationships and family connections.
Benefits of life-coaching: We believe that while people readily invest in their external appearance – clothes, diet, exercise – they often overlook the importance of internal wellbeing. As our name suggests, true transformation happens from the inside out. Personal growth and mental health deserve equal, if not greater, investment than external improvements.
How to make 2025 the best year yet: Partner with an accountability buddy, set achievable, realistic targets, dig deep into your true motivations and practice patience.
Michael Sorgiovanni from Living Your Power Now
Location: Norwood
Cost: Start at $5800 with programs ranging from two to 12 month.
Specialisation: Helping business owners and high-performers break through any destructive behaviours or patterns, and create a life they are inspired to live on their terms.
What ‘life-coaching’ means to me: The best way for me to explain ‘coaching’ is through the process of it. Coaching is assisting an individual look at their life holistically and help them get a clear vision on their desired future and goals. Once these are established, the process is to help them resolve any mental limits or repeating patterns that are holding them back. Then once their mindset is wired to win, they are guided with both support and challenge to ensure they reach the goals they set for themselves.
What led me to life coaching: One of the most significant times of my life was overcoming my own mental challenges. I got into a dark place as a teenager and it took many years of delving into different aspects of self-improvement, educating myself around the brain and human behaviour, and as a consequence it become a clear purpose for me to help others do the same.
Benefits of life-coaching:Coaching helps individuals clarify what it is they want in life and identify the next steps, focusing on what truly matters to them each day. By raising standards in health, relationships, business/careers and other key life areas – coaching provides accountability, enhances focus, and promotes balance, empowering individuals to achieve personal growth, wellbeing and success.
How to make 2025 the best year yet: Start 2025 strong by setting clear intentions for yourself. set time to reflect, set deadlines, ask “why?” for each goal, ask why it matters and how it benefits your life, prioritise and break it down, (find) resources (and) visualise.
Paul Rogers from Tradie Coach
Location: Mount Compass
Cost: Once off payment of $3997 for a 2-3 month period but only if the client make that in additional profit.
Specialisation: Business and life coaching for tradies looking to build their own business or working towards a fulfilling retirement.
What ‘life-coaching’ means to me: I used to think that life and business coaching were two quite separate things and I only did business coaching. But I think that as time has gone by and the changes in technology … the two are fused together as one, and even
though I work with businesses, businesses are owned and run by people, I don’t coach the
business I coach the people within the business.
What led me to life coaching: In 2016 after retiring the year prior I got the news that (a mentor of mine) had a very aggressive cancer and within a period of three months he died. This hit me hard and with the added stress of my work I struggled with my own health and depression for many months before eventually making the decision that life was too short to wait to do the things I want to do. If I wanted to have my own business then I needed to do it now while I still could. In June 2017 I resigned from the family business and started training to become a coach.
Benefits of life-coaching:As tradies we spent years learning our technical trade through trade school and working for our initial employer but when you start your business you have no conscious awareness of what you need to know to run a business. Coaching can help speed up your results and help build confidence as a business.
How to make 2025 the best year yet: If you are tired of doing the same thing over and over and are not getting the results that you want, reach out and book a call with me so that we can discuss you and your business, where you are currently at, the challenges you are having and what are your hopes and dreams.
Rebekah King from Moonbeam Monday Training + Coaching
Location: South Australia
Cost: Starts at $97 a month.
Specialisation: Helping people find clarity in what’s most important to them, the confidence to ask for what they want and need, and connection with like-minded people so they feel a sense of belonging.
What ‘life-coaching’ means to me: Life-coaching is about helping people reconnect with their true selves, make aligned decisions, and create a life they truly want. It’s about shifting mindset to find clarity, confidence, and connection.
What led me to life coaching: After living with severe depression and anxiety for over 20 years and being told it was something I’d have to “learn to live with,” I discovered the life-changing power of retraining my brain. The result? No more depression or anxiety. By addressing the root cause rather than relying on quick fixes, I gained clarity and found my purpose. That transformation sparked a passion to help others do the same.
Benefits of life-coaching:Working with the right coach helps you clear mental clutter, aligns actions with values, and fosters accountability. When we feel clear on our direction in life, confident in our abilities, and connected to the right support, we unlock parts of ourselves we often hide out of fear of judgement. The results are truly life-changing, offering a powerful way to achieve lasting change in every area of life.
How to make 2025 the best year yet: We recommend following our BRAIN Blueprint -Believe you can, Rediscover your values, Address the root cause, Identify your purpose and Nurture your mindset.
Rozalia Wator from Holistic Life Coaching
Location: Athelstone
Cost: $165 to $220
Specialisation: Holistic health and wellbeing; mental, emotional, physical, spiritual and relationships.
What ‘life-coaching’ means to me: Life coaching is an action-oriented process where we work together, identifying goals and the steps to achieving goals, overcoming obstacles and barriers to create a life that you love. Life coaching … increases your self- awareness, self- understanding, self – acceptance, while developing self -belief, which is the first secret to success.
What led me to life coaching: After overcoming many challenges in my life I had a desire to help people. I saw an ad in The Advertiser which said, “Do you want to inspire, motivate and empower others to achieve their goals and dreams in life”. I was excited and thought “yes” that’s what I want to do and began studying life coaching. I was one of the first graduates of life coaching in Adelaide and considered to be a pioneer of life coaching. I began my business Holistic life Coaching in 2005.
Benefits of life-coaching:Having a life coach to support you and be your biggest cheer leader can enhance wellbeing by creating balance, a positive mindset, managing stress, becoming fearless and developing self- confidence. Also improving your relationships, connecting to yourself and others with love and compassion.
How to make 2025 the best year yet: Give the best gift to yourself and others by investing in your own personal development. Seek support with a life coach to gain clarity about what you want to achieve in all areas of your life.
Sadie Goddard-Wrighton from Sadie J Wellness Coaching
Location: Woodcroft
Cost: $90 to $150 per session
Specialisation: I am a HCANZA accredited health and wellness coach and menopause coaching specialist focusing on women’s wellbeing, stress awareness, behaviour and lifestyle change, and self- reflection.
What ‘life-coaching’ means to me:Coaching to me has always focused on empowering people to embrace change and takerealistic steps toward living a life aligned with their lifestyle and values. For me, it’s about offering support to others to foster self-reflection, personal growth, and the ability to create long-term habits that reduce stress and overwhelm.
What led me to life coaching: My journey to becoming a coach was inspired by my longstanding career in local government facilitating events and workshops around wellbeing and resilience. My personal health adversity with breast cancer in 2020 sparked the passion for owning my own small business and becoming a certified coach, where I now travel locally and regionally supporting people, especially women in midlife, with evidence-basedinformation and research.
Benefits of life-coaching: My style of coaching offers a structured yet compassionate approach to pinpointing personal challenges that can be explored by creating a safe and supportive space. I help women to reflect on their current habits, uncover what truly matters to them, and build a road map to looking at their health through a clearer lens.
How to make 2025 the best year yet: My number one step is self-reflection. Followed by setting clear goals, creating new and achievable healthy habits, taking time to nurture your heart and head and surrounding yourself with positive people and don’t be afraid to reach out for advice.
Richie Gibson from Primary Self and Dating by Richie
Location: Adelaide
Cost : $150 to $300 per session.
Specialisation: We specialise in dating and relationships. Believe it or not, regardless of whether you are in a relationship or single. Many of the same principles apply.
What ‘life-coaching’ means to me: Think about it: if you want to become the best athlete on the planet, you know you can’t achieve that without a coach. Coaches provide guidance, motivation, and the expertise needed to develop your skills and push your limits. They help you identify your strengths and weaknesses, set goals, and create a plan to achieve them.
The same principle applies to life.
What led me to life coaching: I hit a point in my life where I was stuck. I had big dreams, but no path. I wanted to find that path but also accelerate the journey. I was so excited about finding life coaching that I wanted to bring it to others. I think we’ve all felt stuck at some point.
Benefits of life-coaching: If you desire to be the best version of yourself, or reach your goals faster, a life coach can help make this possible. Life coaches provide support and accountability, helping you face challenges and stay focused on your objectives. They can deliver valuable insights and strategies to enhance your personal and professional growth.
How to make 2025 the best year yet: Get clear on their desires, discover their purpose, use their purpose to fulfil their desires. And yes, we are here if you need help with any or all of that.
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