Chloe Lowrey: Warwick teen expands Confier brand to activewear line
Just over a year after starting her Confier brand selling healthy protein balls, the entrepreneur now hopes to also take the fashion world by storm with her sports attire line.
Warwick
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A Warwick teenager is continuing to kick goals in her career, adding her very own line of activewear to her healthy lifestyle brand.
Eighteen-year-old Confier brand creator Chloe Lowrey is proving you’re never too young to start and run your own successful business.
Following the success of her Confier protein ball mixes which she launched mid-last year, Miss Lowrey has just launched her own activewear line.
Since the activewear release on Saturday, she said she has already nearly sold out of her range, which include tights, crop short-sleeve tops and duffel gym bags in black and purple.
“I definitely had more sales than I thought, and I am already ordering more stock in,” she said.
Miss Lowrey said she was initially nervous about releasing her own activewear line because everyone has different preferences for their body, but said she has received nothing by positivity from the community.
“I posted about the activewear on Buy from the Bush to see how it would go, and got a lot of support, some really nice comments with people reaching out to say ‘it’s awesome to see young Aussie people having a go’,” she said
Despite entering a massively competitive industry, Miss Lowrey said what makes her activewear different from that of her competitors is the flattering design and fit and statement colours.
“My brand is proudly Australian-owned, and the activewear is of a high-quality with speciality designs,” she said.
“I specifically chose a design that would flatter people’s chest and calves and highlight areas of beauty that make you feel secure and comfortable.”
Miss Lowrey said her big dream was to continue to expand the Confier brand to include water bottles, caps and more activewear apparel to appeal to all ages.
“I don’t want to just expand the activewear, I want (Confier) to be a household name,” she said.
The Confier activewear can be purchased exclusively through the brand’s website.