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Award-winning luxury Warwick motel 53 on Victoria hits market for $1.25m

The award-winning accommodation spot has proven popular with celebrities and the discerning traveller for its combination of style and comfort. Now, the lifestyle business venture could be yours!

Luxury Warwick accommodation spot 53 on Victoria has hit the market for $1.25M. Picture: realestate.com.au
Luxury Warwick accommodation spot 53 on Victoria has hit the market for $1.25M. Picture: realestate.com.au

An award-winning accommodation spot in the Warwick CBD has gone up for sale this month, offering a rare look-in to the Rose City’s tourism sector.

The boutique motel 53 on Victoria is currently on the market for $1.25­ million, offering six self-contained rooms combining a little bit of luxury with personal touches.

Named for its central location at 53 Victoria Street, the guesthouse was started up in 2007 by owners John and Elizabeth Loscher after they identified a gap in the market for a deluxe accommodation operator.

The motel listing on realestate.com.au stated the well-maintained rooms and long-established business processes would ensure a “seamless handover” for new owners, regardless of their business experience.

Current owners John and Elizabeth Loscher opened 53 on Victoria in 2007 after identifying a gap in the market for luxury accommodation. Picture: realestate.com.au
Current owners John and Elizabeth Loscher opened 53 on Victoria in 2007 after identifying a gap in the market for luxury accommodation. Picture: realestate.com.au

“53 on Victoria is favoured by visiting celebrities, corporates, and discerning travellers. The six rooms cater for single business travellers through to families for overnight or longer-term stays,” the listing read.

“Every room welcomes you with luxury, style, and detail. There is a common oriental theme in the decor, though each room is very individual in design and function.

“53 on Victoria enjoys very high occupancy rates year-round and substantial forward bookers.”

While COVID took an undeniable toll on accommodation and tourism operators throughout 2020, the 53 on Victoria listing stated this year was proving “one of the most profitable” due to an increase in domestic travel.

Formerly the operators of the Mid-City Motor Inn, Mr and Mrs Loscher received a HotelsCombined recognition of excellence in February last year based on outstanding customer reviews for 53 on Victoria.

An adjoining residential property is also for sale, with price available upon application.

The motel owners were contacted but did not wish to comment at this stage.

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Original URL: https://www.couriermail.com.au/news/queensland/warwick/business/awardwinning-luxury-warwick-motel-53-on-victoria-hits-market-for-125m/news-story/fd6b0b06a3a5bb125cc9137ebfd307ae