Sunshine Coast’s top influencers, content creators with high followers | List
From Tik Tok savvy chefs to fashionista mums and models, the Sunshine Coast is home to some of the most popular social media creators. See the list and their estimated earnings.
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As a destination lined with pristine beaches and award-winning cafes, the Sunshine Coast has always been a hotspot for influencers and content creators.
They can often be found clinking cocktails at the region’s newest restaurants, filming their latest DIY renovation hack or grabbing brekky by the beach before a photo shoot.
While some became famous after featuring on a reality television show, many of the Sunshine Coast’s influencers put in the hard yards to grow their online communities while working normal day jobs.
See how your favourite influencer ranked in our list of the top 30.
1. James Oxley (@imoxlee)
Followers: 4.1m followers on Tik Tok and 138k followers on Instagram
Estimated earnings per sponsored post: $1,200 – $1,620
Engagement rate: 0.66%
James is an aspiring, self taught, musician from the Sunshine Coast who appeared on the Voice Australia in 2018.
He grew up on the outskirts of London before relocating to Australia.
James left school early to pursue music and busked as a teenager, even travelling around Australia sharing his music.
2. Andy Cooks (@andyhearnden)
Followers: 3.1m on Tik Tok and 1.5m on Instagram
Estimated earnings per sponsored post: $12,300 – 16,700
Engagement rate: 5.78%
Andy Hearnden is a Sunshine Coast-based chef who posts cooking videos in his spare time.
Through his Tik Tok, YouTube, Instagram and Facebook accounts he posts videos of himself cooking meals that his wife requests.
He also spends time cooking up a storm in Melbourne, which he features on his social media.
Andy told the Sunshine Coast Daily he enjoyed sharing his love of food with like-minded people.
“I want to give people an insight into what a professional chef cooks and eats at home,” he said.
3. Renee Herbert (@reneeherbert —)
Followers: 1.7m on Instagram, 1.2m on Tik Tok
Estimated earnings per sponsored post: $14,600 – $19,800
Engagement rate: 0.16%
Renee Herbert is a successful model and influencer who grew up on the Sunshine Coast and went to school at Unity College in Caloundra.
Alongside one of her triplets Elisha, Renee enjoys creating videos for Tik Tok and YouTube where they answer questions about their life, do clothing hauls, makeup videos and travel vlogs.
Their joint YouTube channel called the Herbert Twins has 185,000 subscribers.
Renee dated international music sensation Bazzi and has walked in fashion shows and featured in shoots for brands while travelling the world.
Renee and Elisha told the Sunshine Coast Daily in 2018 how they never expected their following to grow as it has.
“Everything happened pretty fast so now we’re just going with it, having fun and working,” they said.
“We’ve always wanted to travel and now it’s a part of our job to travel.”
4. Elisha Herbert (@elisha — h)
Followers: 1.5m on Instagram, 1.2m on Tik Tok
Estimated earnings per sponsored post: $13,500 – $18,300
Engagement rate: 0.6%
Elisha Herbert is a successful model and influencer who grew up on the Sunshine Coast and went to school at Unity College in Caloundra.
With more than one million followers, Elisha has walked in fashion shows and featured in shoots for brands while travelling the world.
Alongside one of her triplets Renee, Elisha enjoys creating videos for Tik Tok and YouTube where they answer questions about their life, do clothing hauls, makeup videos and travel vlogs.
Their joint YouTube channel called the Herbert Twins has 185,000 subscribers.
5. Brooke Styles (@brookestyless)
Followers: 1.4m on Tik Tok, 216,000 on Instagram
Estimated earnings per sponsored post: $2,200 – $2,600
Engagement rate: 3%
Brooke is a born and raised Sunshine Coast local who grew up in Nambour and was once Miss Showgirl at the Sunshine Coast Agricultural Show.
The newlywed told the Sunshine Coast Daily how she is a hobby hoarder and loves to share her passions online through video and photos.
“I mostly share DIY and creative content around my home, either upcycling op shop or Facebook marketplace finds or baking some treats with ingredients from my garden,” she said.
“Going online was just another creative outlet for me that I added to my hobby list.
“I love how my online community gets involved in all of my DIYS and shares inspiration with each other.”
6. Georgia Hassarati (@georgiahassarati)
Followers: 957,000 on Instagram and 829,000 on Tik Tok
Estimated earnings per sponsored post: $9250 – $1260
Engagement rate: 13.42%
Georgia Hassarati is a 26-year-old midwife who grew up on the Sunshine Coast and became famous when she went on Netflix series Too Hot To Handle.
The brunette beauty now collaborates with brands, posts snippets from modelling shoots and travel pictures.
7. Addison James (@a.ddisonjames)
Followers: 953,000 on Tik Tok and 120,000 on Instagram
Estimated earnings per sponsored post: 1,160 – 1,570
Engagement rate: 11.95%
Addison James is a Sunshine Coast influencer and Tik Tok sensation who posts videos of his workouts, “get ready with me” videos and lip-synching videos.
8. Kristina Mendonca (@kristinamendonca)
Followers: 507,000 on Instagram
Estimated earnings per sponsored post: $4,350 – $5,890
Engagement rate: 0.76%
Kristina is a model who grew up on the Sunshine Coast and went to Mountain Creek State High School.
She now has half a million followers on Instagram and lives in Sydney where she posts bikini pictures, shoots she’s working on and sponsored content with different brands.
9. Jackson Johnson (@jacksjamess)
Followers: 295,000 on Instagram
Estimated earnings per sponsored post: $2,550 – $3,400
Engagement rate: 0.62%
Originally from Gympie, Jackson runs his own personal fitness and coaching business, jfitmindbodystrong.com.
He has travelled the world for fitness retreats where he offers motivation, eating plans and guidance on achieving the right health and body.
Jackson’s latest venture is Booty by Jacks where he provides a tailored program for women to achieve their desired look.
10. Renee and daughter Lola May (@mylittlelolly)
Followers: 223,000 on Instagram
Estimated earnings per sponsored post: $2,010 – $2,720
Engagement rate: 5.05%
The Noosa-based mum and daughter share the latest baby and toddler fashion and give followers an insight into parent life on the Sunshine Coast.
Renee also runs an online baby clothing boutique called Lolly May.
11. Shaniah Antrobus (@shaniahant)
Followers: 125,100 on Instagram
Estimated earnings per sponsored post: $1,080 – $1,460
Shaniah Antrobus is a model and influencer based on the Sunshine Coast who went to Mountain Creek State High School.
She has dabbled in creating videos on YouTube and Tik Tok while also posting images in collaboration with clothing brands.
Kristen and Shaniah Antrobus are twins who enjoy creating content together and started modelling at a young age.
“One of my proudest Instagram moments was when I started getting direct messages about how I inspired people,” Shaniah said.
“I love content creating as I’m a really creative person and love being social and going to events and meeting like-minded people.”
12. Eleni Stewart (@leni — stewart)
Followers: 79,000 on Instagram
Estimated earnings per sponsored post: $998 – $1,200
Engagement rate: 0.1%
Eleni grew up on the Sunshine Coast and posts health and fitness content as well as vlog-style videos and fashion hauls.
13. Kaitlyn Rainbow (@kaiitlyn.rainbow)
Followers: 64,900 on Instagram
Estimated earnings per sponsored post: $566 – $765
Engagement rate: 2.3%
Kaitlyn Rainbow lives in Noosa and is a model who empowers women to follow their dreams.
Her content consists of outfit photos, sponsored posts and behind-the-scenes of the modelling world.
14. Elora Tahiti (@eloratahiti)
Followers: 63,800 on Instagram
Estimated earnings per sponsored post: $557 – $754
Elora Tahiti is an ex-Bachelor contestant, equestrian rider and entrepreneur.
She grew her Instagram following after appearing on The Bachelor in 2017, before appearing on Bachelor in Paradise in 2018 and 2019.
Elora also opened a cafe in Mooloolaba called Rusty Batch that she sold in 2020.
15. Eliza Kohler (@elizakohler)
Followers: 60,600 on Instagram
Estimated earnings per sponsored post: $534 – $723
Engagement rate: 0.9%
Noosa local Eliza Kohler is a registered nurse who is a former Sunshine Beach Primary and St Teresa’s Catholic College student and studied at the University of the Sunshine Coast.
When she’s not working at Nurse Jodie’s Cosmetic and Skin Clinic in Minyama, Eliza enjoys going to the beach, getting active and dining out.
Eliza posts content in collaboration with Status Anxiety and has done sponsored posts with companies such as Emma Mattress.
The 24-year-old also started a separate Instagram account called Self Aware Club where she shares inspirational quotes.
16. Abbey O’Hagan (@abbey — ohagan)
Followers: 60,500 on Instagram
Estimated earnings per sponsored post: $543 – $734
Engagement rate: 2.78%
Abbey O’Hagan grew up on the Sunshine Coast and worked hard to grow her Instagram following while also working.
She recently moved to Brisbane and works as the Social Media Coordinator for Browcode.
Abbey told the Sunshine Coast Daily she always had a side passion for fashion and content creating.
“I love being able to be my authentic self,” she said.
“The opportunities are endless and putting myself out there in the way I have has opened up so many amazing doors that I will forever be grateful for.”
On her account Abbey often posts her outfits and also enjoys connecting with her followers via Instagram stories.
17. Shania Porter (@shaniapc11)
Followers: 58,376 on Instagram
Estimated earnings per sponsored post: $238.50 – $397.50
Engagement rate: 6.43%
Sunshine Coast influencer Shania Porter shares more than just your average selfie to her thousands of followers.
Shania, a 21-year-old boiler maker, shares her many adventures along Queensland’s pristine beaches and beautiful countrysides, often pictured with a horse or alongside a four-wheel drive.
When she’s not out in nature, she’s pictured having fun with her friends.
18. Georgia Brant (@georgia — brant)
Followers: 56,000 on Instagram
Estimated earnings per sponsored post: $220.50 – $367.50
Engagement rate: 0.90%
Georgia Brant enjoys posting about her love of food, cocktails and pretty clothes.
She works in finance and has a passion for photo and video editing, fashion, interior design and plants.
Georgia has worked with a number of brands including Ryderwear, Culture Kings, Doc Martens, Botanika Blends and Glassons.
19. Casey Draper (@caseydraper —)
Followers: 45,300 on Instagram
Estimated earnings per sponsored post: $220.50 – $367.50
Engagement rate: $646 – $775
Casey has been growing her social media influence for the past five years and worked with a number of brands including Princess Polly, Glassons, House of CB, Status Anxiety, GHD and verge girl.
She regularly posts about her passions and beach lifestyle.
20. Kristen Antrobus (@iamkristenrose)
Followers: 43,600 on Instagram
Estimated earnings per sponsored post: $634 – $751
Kristen Antrobus is a model and influencer based on the Sunshine Coast who went to Mountain Creek State High School.
She has dabbled in creating videos on YouTube and Tik Tok while also posting images in collaboration with clothing brands.
Kristen and Shaniah Antrobus are twins who enjoy creating content together.
Kristen told the Sunshine Coast Daily she gained followers through modelling and posting her outfits.
“I love taking photos and fashion so content creating has always been second nature to me,” she said.
“Having a following definitely has many great benefits such as working with brands you love and getting to go places you probably otherwise wouldn’t go to.”
21. Abbey Ginns (@abbey — ginns)
Followers: 38,432 on Instagram
Estimated earnings per sponsored post: $192.75 – $321.25
Engagement rate: 1.76%
Sunshine Coast business owner and mum Abbey Ginns has more than just a big Instagram following.
Abbey, whose brother Ryan Ginns won Big Brother in 2014, started successful furniture business Huski Studios with her husband Bryce Williams.
However, Bryce sadly passed away when he was struck by a car while jogging in Nanango, in the South Burnett region, on September 6, 2022.
Abbey uses her Instagram account to share loving moments with her family.
22. Bec Cvilikas (@becvilikas)
Followers: 35,800 on Instagram
Estimated earnings per sponsored post: $331 – $448
Engagement rate: 2.97%
Former Bachelor contestant and Sunshine Coast influencer Bec Cvilikas has used social media for more than a decade, but only professionally in recent years.
Her presence on Instagram increased dramatically since she appeared on the Bachelor in 2020, which led to her career in content creating and allowed her to become her “own boss”.
“I spend, on average 2-3 hours a day on Instagram but in saying that, no week is ever the same,” she said.
“There’s a lot that goes unseen for that one image, or one video.”
“From scouting locations to working on captions with brand partners, editing etc, there’s so much more to it than just the post people see for those two seconds.”
23. Lace Keith (@lacekeith)
Followers: 32,854 followers on Instagram
Estimated earnings per sponsored post: $165.75 – $276.25
Engagement rate: 2.03%
Sunshine Coast girl Lace Keith can be seen on her socials spending time at the beach, going out with friends and posting her outfits where she often works with brands and will share discount codes with her followers.
24. Tracy Naughton (@letmesea)
Followers: 31,648 on Instagram
Estimated earnings per sponsored post: $159.75 – $266.25
Engagement rate: 1.87%
Sunshine Coast artist Tracy Naughton uses her social media following to showcase her stunning photography.
“It is basically a portfolio of my work and an integral part to most businesses these days,” she told the Sunshine Coast Daily in March.
“I consider the influencing side of things an extra to what I do, if people are interested in my work and like my style and I am approached by a brand to work together, it has to be something that aligns with my brand and a quality product.
“Creating in general is just a part of who I am and sharing that work through social media makes me happy for the connection I have found to other people online and in real life.”
25. Shanice (@shanny — 94 —)
Followers: 29,200 on Instagram
Estimated earnings per sponsored post: $144.75 – $241.25
Engagement rate: 0.39%
Sunshine Coast mother and e-commerce business owner Shanice had her social media lifestyle changed after the birth of her daughter Kiani.
She uses her platform to help mothers gain access to emerging products, something she said she felt lucky to have easy access to as an influencer.
She told the Sunshine Coast Daily in March that she loved taking photos “for memories’ sake”, which spurred her love for content creating with her husband; though she is not a full time influencer.
“I would love to be able to do this full time. However I do have two e-commerce businesses that keep me super busy.
“I think once I sell them I would really like to focus on growing my own personal Instagram.”
26. Kaitlin Coyne (@kaitlincoyne)
Followers: 21,768 on Instagram
Estimated earnings per sponsored post: $129.75 – $216.25
Engagement rate: 0.05%
A Sunshine Coast model who uses her Instagram to share content surrounding her outdoor lifestyle and love of fashion.
She posts sponsored content and Instagram reels of her daily routine.
Kaitlin said she loves being able to share her style and her life with the world.
“I love the people you get to meet along the way and the amazing opportunities that pop up,” she said.
“One that stands out as a pinch me moment was when I was invited to the Princess Polly and Beginning Boutique Splendour events in Byron Bay.”
27. Taylor Krause (@taylorrkrausee)
Followers: 19,131 on Instagram
Estimated earnings per post: $114 – $190
Engagement rate: 0.62%
Taylor Krause is an events co-ordinator based on the Sunshine Coast who loves plants and fashion.
She is also the studio owner at Psyche Socials.
28. Tayla Made (@taylamade_sunshine)
Followers: 20,700 on Instagram
Estimated earnings per post: $194 – 263
Engagement rate: 0.94%
Tayla visited the Sunshine Coast as a child and knew it was where she belonged before she moved to the region with her partner.
“I was drawn to the smiles and friendly hellos of the town’s people, the easy going carefree lifestyle and the incredible nature I wanted to spend my days in,” Tayla told the Sunshine Coast Daily.
Tayla uses her platform to help raise awareness and break stigmas around physical and mental health.
“And if I can, spread good vibes and sprinkle a little sunshine to the lives of others,” she said.
“Empowering others, and being apart of the community is what I enjoy about it.”
29. Lauren Peters (@laurenpeters——)
Followers: 14,400 on Instagram
Engagement rate: 1.23%
Lauren Peters is a single Sunshine Coast mother-of-three whose business empowers and mentors women.
She is a national vice president with Arbonne.
“I love sharing parts of my life on Instagram and think I’ve grown a following because I add value and I’m a relatable mum,” she said.
“I love feeling like I’m helping women when I share positive messages or things about becoming happier and healthier as that’s a huge passion of mine.”
30. Ashley Weill (@ash.weill)
Followers: 11,475 on Instagram
Estimated earnings per sponsored post: $83.25 – $138.75
Engagement rate: 12.46%
Sunshine Coast athlete Ashley Weill is ahead of the competitive swimming game on social media, using like minded brands to showcase her skill.
Ashley told the Sunshine Coast Daily in March that she used Instagram as a creative outlet and to give a behind-the-scenes look into life as a competitive swimmer.
“I do love content creation and I think the ability to optimise your social media is a skill that is so important to have as an athlete,” she said.
“That being said, I probably won’t go into influencing full time but I am on the verge of launching my business where I’ll be helping other athletes use their social media accounts so I do hope to stay within the social media space.
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