More than 700 people line up at Pacific Fair for opening of Sephora

MORE than 700 people have lined up at a southeast Queensland shopping centre for the opening of a new store - at least 60 of them have been there since 2am.

MORE than 700 people braved the cold this morning to line up outside Sephora before it opens on the Gold Coast.

By 2am there were 60 people in line outside the international beauty chain, which will open it’s first Queensland store at Pacific Fair at Broadbeach today.

Doors don’t open until midday, but by 10am there were more than 700 people in the queue.

A spokesperson for the French cosmetics chain, which stocks more than 300 brands, said the store had a DJ to entertain crowds and was handing out fairy floss and water.

Security guards will be on hand when the store officially opens at 12pm, after a performance by dancers.