How to sell your home for more

Follow this basic rule when selling and you are more likely to achieve top dollar.

Mackay Real Estate Feature - Looking towards Mackay city centre with the Forgan Bridge on left. Picture: Tony Martin

IT'S one of the most basic rules of any type of selling, the more people who know about your product the better your chances of achieving a premium price.

Having a perfect home to list is all well and good, but your chances of selling for the highest possible price can be significantly reduced if nobody knows about it.

New research reveals the key to selling your home for more is to reach the highest number of potential buyers and an effective way to achieve this is by using print and online marketing.

Research from Ipsos MediaCT revealed that 42 per cent more visitors attend open homes and 28 per cent more visitors will visit the online if they have seen a property advertised in print.

Using CoreLogic data, the research revealed that in the Mackay region the average price of a property sold using both print and online advertising was $347,263 compared with $317,218 for a property sold using only online.

And there was a higher success rate for sellers using print and online compared with just online, with the research revealing 69 per cent sell within the Mackay region when using both methods, compared with 44.6 per cent for those who just advertise online.

Originally published as How to sell your home for more