Cab company calls for more women to get behind the wheel

A surge in demand for female-friendly drivers has fuelled a call-out from Queensland’s largest cab company for more women to get behind the wheel.

A surge in demand for female-friendly taxis has fuelled a call-out from Queensland’s largest cab company for more women to get behind the wheel.

Data from 13cabs has revealed that women were being saved more frequently as favourite drivers using a feature on the company’s app.

Head of driver engagement for 13cabs Olivia Barry said research in Queensland showed many passengers preferred female drivers, especially those who needed taxis to transport their children.

A study has shown demand for more female-friendly taxis in Queensland. Picture: NCA NewsWire / Sarah Marshall

The demand for female-friendly options has given rise to several rideshare companies such as Didi rolling out on Australian roads with a focus on women’s safety.

But women still account for just 11 per cent of 13cabs drivers, a figure that the company hopes will rise after an expo planned for next Wednesday.

“It’s time for people to put the stereotypes about women drivers behind them,” Ms Barry said.

“Driver and passenger welfare is our first and foremost priority.

“Excellent customer service starts with pride, care, compassion and accountability and these are inherent qualities in our wonderful female Drivers.”

Female drivers currently working for 13cabs will be at the professional driver expo, to be held on March 30, to provide insight into the industry.

Brisbane driver Naomi Radunski had no doubt some passengers trusted her more because she was a woman.

Some rideshare companies have launched with a focus on women’s safety. Picture: Mark Stewart

“I also look after some of the elderly and passengers with disabilities and I feel they like the consistency and someone who takes an interest in them,” Ms Radunski said.

“I guess there is a girl code that clients feel a female driver is more approachable.

“Clients seem to trust me driving their children unaccompanied around because I am also a mum.”

Ms Barry said the expo was aimed at showcasing the support and opportunities available to current and future professional drivers and operators within the sector.

“We hope it will be an informative event and enable the community of drivers from different taxi and rideshare companies to meet, network, and learn from each other,” she said.

“For anyone who may be contemplating a career as a driver it will give a good insight.

“All potential new recruits will be welcome.”

Ms Barry hopes 13cabs can double their female drivers over the next year through a recruitment drive.

The expo will be held at Taxi Road, Brisbane Airport next Wednesday from 11am to 3pm and tickets aren’t required.