Marketing guru Elisha Taderera hopes to inspire with new podcast

A young Bundaberg business owner is hoping to motivate regional entrepreneurs of all ages and backgrounds after spending much of his young adult life to navigating the business world.

Entrepreneur Elisha Taderera has spent much of his young adult life navigating the business world, and now he wants to motivate others to do the same.

After growing up and being homeschooled on the Sunshine Coast, Elisha’s family decided to move to Bundaberg in 2014.

The 24-year-old grew up with a business-savvy father who owned businesses and inspired Elisha to think about starting his own businesses.

When he was 18 when he opened a retail clothing store in the Bundaberg CBD which he says was both his biggest challenge and a positive learning curve.

Digital marketing specialist Elisha Taderera has started three different businesses that give creatives and entrepreneurs the resources to navigate their way through the business and branding process.

“After buying the business, I owned it for a year and a half before I had to close it down,” he said.

“That period I don’t regret. There was a lot of lessons I learnt over that period that I’ve taken and reflected on and been able to use those lessons to help other people in those spaces.”

Despite that stumble, the savvy 24-year-old has since built three separate businesses which will provide resources to help everyone from entrepreneurs launching a new venture to large businesses wanting to kickstart their digital marketing presence.

Home of Champions was designed to become an innovative hub of ideas for budding entrepreneurs who want to create new ideas that can support gaps in Bundaberg’s offerings from community projects to sellable products.

“It’s an organisation that has come out of recognising a gap in regional communities around support for creatives and early stage entrepreneurs,” Elisha said.

“What gaps are there in our region or our town and what resources we can develop of our own to fill those gaps and needs to provide support for people.”

One of the ways up-and-coming entrepreneurs and innovators can connect and participate in discussion will be via a Facebook group.

“It will act as a bit of a hub to bring people together to connect that community,” he said.

The volunteer youth worker said that while he was fortunate to have a parent to mentor him through his business journey, he recognised that not everyone had that same opportunity.

“I’ve been talking to a lot of high school students across Bundaberg chatting to them about what’s possible and there are some youth who are naturally driven and some people who have that support,” Elisha said.

“For others, I found sometimes it’s hard to see what’s possible for them or there’s no representation or images of it when they go to school, so I think for some people they may want to do something, but they don’t feel they understand how to do it because they’ve never seen people who have been in their situation before; they just haven’t seen too many successful examples of it.”

Elisha Taderera is launching new, innovative resources to give up-and-coming entrepreneurs the tools to succeed.

Home of Champions is also the home of Elisha’s Spotify podcast, For the Creatives, where he sits down with local business owners to talk about how they got to where they are and discuss gaps in the market.

“Recently, I did a recording with Adam Hartford. He grew up in Bundaberg and he’s building his own personal training brand,” he said.

“He’s had a really interesting journey and has had his own challenges he’s had to face and from that, there’s a lot of things that he’s learnt from the business that he’s building and I just wanted to share a bit of that story as well and his health journey.”

Elisha’s talents also extend to web design branding, app design and marketing through his business, smartsite4u.

The business sells packages to medium and large scale businesses, as well as entrepreneurs who don’t know where to start when it comes to branding and digital marketing.

“What I’ve found is that there’s a lot of early stage entrepreneurs, there’s a lot of creatives who don’t necessarily need a full package service, they just need help taking that next step,” he said.

Elisha has also done some work for local community spaces, such as redesigning the Bundaberg Surf Lifesaving website.

He is also about to launch innovative business courses through his business, Creating with Elisha Tad.

“I was sitting down with local creatives and young business owners in town one-on-one helping them figure out how to use new marketing strategies in my own time and not as a paid service,” he said.

“I realised there’s only so much I can do, so creating this brand was about a lot of things I saw people need help with, turning things in Tik Tok videos, content videos so I could help more people at once.

“Some of those resources will be about changing negative thinking and challenging people’s mindsets about what they can do and what they can actually achieve.

“There’s a lot of resources out there already, so i’m not trying to recreate the wheel entirely, but there are a lot of gaps and there are some things as well that need to be taught or translated in the context of a regional community.”