‘Holy matRUMony’: Victorian couple weds at Bundaberg rum distillery

Newlyweds Brooke and Jake Mallon made the ultimate sacrifice this week handing their wedding nuptials over to Australia’s biggest Bundaberg Rum fans. See the video

Many young couples dream of hosting their wedding at a vintage winery, though only one couple in Australia can say they held their wedding at Bundaberg Rum’s world famous distillery.

On Valentine’s Day 2023, Australia’s favourite rum called on all Bundy-loving couples to enter a competition to be selected for the ultimate Bundaberg Rum ‘holy matRUMony’ wedding.

Riddells Creek couple Brooke and Jake Mallon were selected from more than 600 couples and made the long trip from Victoria to the Bundaberg Rum Distillery for their wedding ceremony.

Every inch of the ceRUMony had a touch of Bundy magic, from the white and yellow flowers down to the Bundaberg rum Can-deliers decorating the venue.

Cupcakes and biscuits were decorated in edible Bundy Bears, and the drinks of choice were Bundaberg Rum cocktails.

Brooke and Jake Mallon were married in Holy MatRUMony at the Bundy rum distillery on Thursday.

Surrounded by 40 of their nearest and dearest, the brave couple handed every inch of the wedding planning over to Bundaberg Rum fans who selected the outcomes on all the big decisions including the dress, food, flowers and the couple’s haircuts.

Despite looming rain clouds, the event went off without a hitch, with Brooke and Jake saying “I do” in the museum’s theatre, decked out with flower arrangements, yellow petals, and a shaggy white carpet for its guests.

The pair said their family and friends were thrilled to be a part of the Bundaberg Rum experience, and had travelled the long road from Victoria to Bundaberg to visit the distillery many times over the years.

Guests were welcomed into the Bundaberg Rum museum before making their way to the wedding venue in the theatre.

“(Bundaberg Rum) was my dad’s drink of choice, at every family event there was a bottle there,” Jake said.

When asked about how it felt to sacrifice the planning on one of the most important days of their lives, Brooke and Jake said the were initially shocked to be selected but ultimately thrilled with the outcome.

“I was happy with the social media choices, but I was excited either way,” Brooke said.

“I don’t think there has been a disagreement about the wedding,” Jake joked.

Bundaberg Rum fans had say over key elements of the big day, including the wedding cake.

Dressed and prepared by fans, the couple were married in matching white outfits adorned with Bundaberg Rum embellishments including Bundy Bear nail polish, mini Bundaberg Rum bottle earrings and necklaces, bow tie pin, bundy bear printed sash and fluffy white shawls.

Marketing and Experience Manager Duncan Littler said the idea was unique and encouraged hundreds of thousands of Bundaberg Rum fans to engage with the wedding planning, and admitted the fans were “kind” to the young newlyweds when selecting the big details.

“Well, the fans have been incredibly nice to Brooke and Jake, and have also made this incredibly interesting,” he said.

Brooke and Jake Mallon said ‘I do’ in front of their most treasured friends and family.

The cerRUMony went off without a hitch.

Brooke and Jake Mallon were joined by family and friends for their unique wedding day.

The newlyweds share a kiss before joining their guests for the festivities.

The distillery employed Bundaberg nail and makeup artists as well as hair stylists for the big day.

FINER DETAILS: Every inch of the wedding had a touch of Bundaberg Rum magic, from the colours of the flowers to the 'Can-deliers' decorating the venue.

Brooke’s bridesmaids looking on in support.