I went to Bluey's World, it was the bestest day ever

Is it worth taking the kids to Bluey's World in Brisbane? The answer is a resounding yes for this six-year-old and his mum. 

“Let’s do this!” I cry eagerly as we make our way inside Bluey’s World, channelling the fun-loving dad from the hit television show on which Brisbane’s newest immersive experience is based.

It’s hard to tell who is more excited – me or my six-year-old son Oliver, who regularly pushes the recommended screentime limits consuming back-to-back Bluey. I even feel a little emotional as I catch my first glimpse of the Heeler family’s recreated Queenslander-style house, complete with a white picket fence, stained glass windows and two wheelie bins out the front.

A sprightly fairy emerges, beckoning us to follow her inside. We head down the hallway, which is lined with family portraits of Bluey, her little sister Bingo, mum Chilli and dad Bandit, and enter the living room, which is an exact replica of the one seen on screen.

Oliver and Angela Saurine at Bluey's World.

Oliver is beyond excited to find the first of several clues, which will help us in what we soon discover is our quest to find Bluey and Bingo, with the world’s most annoying hand puppet Unicorse – who proves to be just as obnoxious in real life – thwarting our attempts at every turn.

With the Heelers’ long-suffering garden gnome Tony, who with a bit of fairy magic has been turned into a real-life person, acting as our guide, we are led from room to room in pantomime-like fashion on a kind of a magical mystery tour where we never know what to expect next.

When they came up with the idea for the one-hour experience, the creative minds at BBC Studios and HVK World wanted to take people on a journey, just as every Bluey episode does.

The exterior of the Heelers' house at Bluey's World.

With the Emmy-winning series shown in more than 60 countries, they also knew it had to be on a big enough scale to justify fans coming from around the world. The 4000sqm warehouse-like Northside Pavilion was custom-built to allow Bluey’s World to be designed exactly as they envisioned it.

“This is an episode!” Oliver squeals as we enter a room inspired by the epic cubby the sisters build in one show.

There are plenty more surprises in store as we move through the girls’ bedroom, playroom and the kitchen, from vibrating floors to walls lit up with glowing moons and stars.

Bluey and Bingo's bedroom at Bluey's World.

At one point we walk through the wardrobe and find ourselves in a large room, where we join in doing the robot and other daggy dance moves at an impromptu (to us at least) disco.

Not even the producers know how many of the 156 Bluey episodes have been incorporated into the experience, but it’s fair to say there’s a few.

Fans can play keepy uppy or nail salons on a tree stump in the backyard, and explore the enchanting world of The Creek, with its towering trees, hanging vines and an interactive floor that lights up with ripples, fish and tadpoles when you walk on it.

Several “easter eggs” have also been hidden throughout the attraction. Look out for the duck cake from Bingo’s birthday party in the oven, and Bandit’s undies in the dishwasher. And just as there’s a “long dog” to find in every Bluey episode – which started as an inside joke among the production team from Ludo Studio – there’s one hidden in every room at Bluey’s World.

Duck cake in the oven in the kitchen at Bluey's World.

You can also buy the world’s first long dog plush toys from Alfie’s Gift Shop – cleverly named in honour of the kind-hearted teenage shop assistant who helps Bandit work out what kind of toy tantrum-prone cousin Muffin wants – which naturally lies at the end of the experience.

Such attention to detail is what makes this experience so special for Bluey fans. There are paw-shaped ice-creams for sale, and the fortune cookies in the Golden Crown restaurant inspired by the episode Takeaway, which doubles as Bluey’s World’s food outlet, contain a poignant saying from the show.

It can only be described as “the bestest day ever!”.

The writer was a guest of Tourism and Events Queensland.

The CityDog ferry on the Brisbane River.

How to get to Bluey’s World in Brisbane

Two Brisbane CityCat ferries have been painted as Bluey and Bingo and rebranded as “CityDogs” for fans heading to Bluey’s World from Howard Smith Wharves. It’s a 30-minute journey to the Northshore Hamilton terminal. 

How much are tickets to Bluey’s World?

Bluey’s World tickets are on sale for sessions until September 14, 2025. Tickets start at $49.90 for anyone over two years old, with the price varying depending on the date and session time.

Originally published as I went to Bluey's World, it was the bestest day ever