Restaurant reinvents Sizzler cheese toast

As Sizzler restaurants continue to shut down nationwide, another food chain is hoping to capitalise on the popularity of its classic cheese toast - but it won’t be exactly the way your remember it.

A QUEENSLAND burger chain is capitalising on the demise of Sizzler and fans’ hankering for their popular cheese toast.

Burger Urge has announced it will reimagine the classic Sizzler cheese toast, turning it into a new burger.

Rockhampton in meltdown over Sizzler closure

The Sizzler-style cheese bread burger will be just one of a series of new items to hit Burger Urge’s menu as part of a major revamp of the brand.

In a statement, Burger Urge co-founder Sean Carthew said from March 4 the chain’s core menu will consist of the cheese bread burger, a thicc chicc double-chicken burger, a hot wing

challenge with three super-hot sauces, Kentucky fried cauliflower, chicken tenders and vegetarian burgers for children.

Burger Urge is revamping both its menu and restaurants. Picture: Supplied

It will also add shake stations across stores as part of new fit-outs and a marketing rebrand.

“The Way Burgers Should be is more than a marketing slogan, this is the mantra that sums up

how we feel about Burger Urge and how we want others to see us as well,” Mr Carthew said.

“Our business is changing and our brand needs to change to match that and to articulate to

the public exactly what we stand for.”

Burger Urge opened its first store in Fortitude Valley in 2007 and now has 27 stores across three states.