You’ve only got to take one glance at Beyonce’s Cowboy Carter tour or at the hype around blockbuster TV show Yellowstone to know that cowboys are cool right now. Around the world, travellers are taking a boots-and-all approach to living out their own Wild West dreams, seeking outranches, rodeos and rugged landscapes.
“The cowboy-cation trend is gaining real traction with Aussie travellers, striking the sweet spot between nostalgia and adventure,” says Brett Mitchell, Intrepid Travel’s managing director for Australia and New Zealand. He attributes the growth to the sense of freedom and connection to nature these trips offer, citing particular growth in US bookings among travellers over 50.
It’s not only America where the trend is taking hold, though. Hold onto your hat, and immerse yourself in cowboy-inspired getaways around the world.