One of the fastest growing categories for Young Rich Listers – vanity
From toothpaste to tanning, Australian beauty brands have pushed out the established labels with a little innovation and a lot of savvy marketing. From the Young Rich issue out on October 27.
Today we’ve actually launched SmileStikas,” says Alex Tomic. “It’s a temporary sticker for your teeth.” Yes, you read that right – stickers for your teeth. And if that sounds like a mistake rather than a business opportunity, listen up: Tomic, who just turned 30, is probably onto something.
After all, his other products – teeth whitening kits, flavoured toothpastes attractively packaged in pastel tubes – have been sellouts, netting him and Nik Mirkovic, 28, the co-founders of Hismile, a combined net worth of $710 million, more than double last year’s total, putting them at 22 and 23 on the Young Rich List.
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
