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Why Tim Cook may regret cosying up to Trump

Apple’s close relationship with the president has failed to protect it from the trade war chaos, as customers race to upgrade gadgets before the tariffs kick in.

James Titcomb and Hannah Boland
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London | For years, Tim Cook has been something of a horse-whisperer in his dealings with Donald Trump.

“Tim Cook calls Donald Trump directly,” the US president said of Apple’s chief executive during his first term in 2019, speaking in the third person.

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The Telegraph London and Washington Post

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    Original URL: https://www.afr.com/world/north-america/why-tim-cook-will-likely-regret-cosying-up-to-trump-20250409-p5lqfx