On Sunday afternoon, just days after the birth of his seventh child, billionaire technology entrepreneur Elon Musk tweeted to his audience of 34 million followers: “Take the red pill.”
The term is popular in internet communities such as the alt-right and the manosphere, and refers to the scene in the film The Matrix in which the protagonist, Neo, is offered the choice between a blue pill that will allow him to remain safely deluded, or a red pill, which will allow him to discover the underlying truth about reality.
New Statesman