Versha Sharma, the editor-in-chief of Teen Vogue, said she had started to pay close attention to Vivian Jenna Wilson, the 20-year-old daughter of Elon and Justine Musk, around the time of last year’s presidential election.

“The more that we started to learn about her from watching her TikToks, or just following her online, we realised that she has a really powerful and interesting and hilarious voice and a way of cutting through the noise with humour,” Sharma said in a phone interview.