Trump brand being hit where it hurts – in the wallet

The President's golf club has been denied a PGA tournament, companies are withdrawing support, schools have stripped him of honorary degrees and affiliated firms are feeling the heat from doing business with him.

Packing it up... After last week's storming of the Capitol building many institutions and companies are beginning to wash their hands of Donald Trump's businesses. AP

Eric Lipton, Ben Protess and Steve Eder

Jan 12, 2021 – 3.04pm

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In the span of four days, President Donald Trump's family business has lost its online store, the buzz from Trump's promotional tweets about its luxury resorts and bragging rights as host to one of the world's most prestigious golf tournaments.

The mob attack on Congress last week by Trump's supporters has spurred a reckoning for the Trump Organisation by businesses and institutions, at a scale far greater than his previous polarising actions.