The 2024 US presidential race is proving that in modern politics, the most powerful weapon isn’t policy proposals or rousing speeches – it’s memes.

In recent weeks, two seemingly unrelated events collided: Kamala Harris launched her presidential bid and pop star Charli XCX had her long-awaited breakout moment with her album Brat. Normally, a pop star’s new release has nothing to do with a presidential campaign, but 2024 isn’t normal.