Opinion
The campaign controlling the memes shapes the reality of the election
While Republican Donald Trump remains the undisputed king of mass media co-option, Democrat Kamala Harris is fast mastering memetic warfare.
Whitney Meldrum-HannaStrategic advisorThe 2024 US presidential race is proving that in modern politics, the most powerful weapon isn’t policy proposals or rousing speeches – it’s memes.
In recent weeks, two seemingly unrelated events collided: Kamala Harris launched her presidential bid and pop star Charli XCX had her long-awaited breakout moment with her album Brat. Normally, a pop star’s new release has nothing to do with a presidential campaign, but 2024 isn’t normal.
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