As we have all become supply chain experts over the past year, more of us have become familiar with the dread “bullwhip effect”, when shortages of goods unexpectedly turn into surpluses. Well, it seems the bullwhip has cracked, at least for many US retailers.

Having spent months making excuses about stock shortages to American consumers, they are now trying to lure them back into the store or onto the website with promises of extended sales, discounts and faster deliveries. But it seems the buying public are no longer so interested.

Financial Times