Swift effect set to help Super Bowl break US advertising records
Daniel Thomas and Sara Germano
London|Las Vegas | Super Bowl 2024 is set to be the biggest ever for advertising in the US, as the world’s largest brands spend an estimated $US650 million ($996 million) on securing TV slots around the game on Sunday (Monday AEDT).
Top advertisers are expected to pay about $US7 million for 30 seconds of advertising during Super Bowl LVIII, an increase of about 10 per cent on last year’s event, according to Dentsu, a global advertising agency.
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Financial Times
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