Executives, celebrities are rushing to take this scholar’s $18K course

Marketing guru Anita Elberse’s program – The Business of Entertainment, Media, and Sports – has become a blockbuster for Harvard Business School, and drawn some big names.

Austin Carr

Jul 26, 2024 – 5.01am

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A swarm of students waits in the classroom at Harvard Business School’s McCollum Hall to take selfies with Anita Elberse.

They’ve just finished her sought-after executive education course, and though a bunch of big names are among the most recent batch of grads – skier Mikaela Shiffrin, ex-Daily Show comedian Roy Wood Junior, FIFA World Cup winner Juan Mata – Elberse is evidently the bigger star on campus.

Bloomberg Businessweek