‘Pick me, I’m duller’: the election pitch to win over UK voters

What Rishi Sunak and his opposite number, Labour’s Keir Starmer, will be selling over the next six weeks is the promise of sobriety and stability.

Hans van LeeuwenJournalist

May 24, 2024 – 10.57am

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British politics is the gift that just keeps on giving. First came the unforgettable image on Wednesday (Thursday AEST) of Prime Minister Rishi Sunak getting soaked by rain on the steps of Downing Street as he announced the election.

There was no escaping the tragicomic metaphor of a man whose premiership has been a shower, and who now faces a political drenching.

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Hans van LeeuwenJournalistHans van Leeuwen is international economy editor for The Telegraph UK. He was previously The Australian Financial Review’s Europe correspondent.