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Luxury brands roll out huge discounts as Chinese rein in spending

Annachiara Biondi and Thomas Hale

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London/Shanghai | Luxury goods are being discounted at rates as high as 50 per cent in China as middle-class shoppers rein in spending on big-ticket items and retailers grapple with overstocking.

The discounts in the country are being offered primarily by aspirational brands such as Versace and Burberry, as China’s once-voracious middle-class consumers become more frugal, according to industry insiders and experts.

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Financial Times

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    Original URL: https://www.afr.com/world/asia/luxury-brands-roll-out-huge-discounts-as-chinese-rein-in-spending-20240716-p5ju6i