Cold calling? Cold sweat. Those two terms sit nicely together for a reason. If you have a hide any thinner than a rhino, the prospect of phoning people out of the blue to get them to buy something is enough to make your stomach churn.
But some people thrive on it, and many new businesses are built on it.
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Fiona Smith writes on Leadership specialising in Careers, Management, Company Culture. Based in our Sydney newsroom, Fiona is a columnist for the Financial Review and BRW, covering workplace and career issues. Connect with Fiona on Twitter.
