Attracting talented young graphic designers can be a hard ask for agency start-ups. These creatives have a low tolerance for boredom, expect to do interesting work and are often torn between their job and their desire to "do their own thing".
The founders of Melbourne agency BrandWorks, Eleena and Michael Tan, did some lateral thinking and decided to reinvent the workplace.
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Fiona Smith writes on Leadership specialising in Careers, Management, Company Culture. Based in our Sydney newsroom, Fiona is a columnist for the Financial Review and BRW, covering workplace and career issues. Connect with Fiona on Twitter.