The Australian Financial Review’s Rear Window columnist recently dubbed Brambles, the world’s largest supplier of pallets, crates and containers, as “quite easily Australia’s most uninteresting business”. Chief executive Graham Chipchase will take that.

“Boring is good, as far as I’m concerned. You don’t need to be at the forefront of everything, front and centre,” he says, sitting in the ASX-listed logistics company’s unremarkable shared-office space in central London.