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WiseTech’s new CEO goes from unknown to the hottest seat in the market

The new WiseTech Global chief executive writes code with his engineers and communicates well. Can he control of one of the ASX’s most scrutinised companies?

Tess Bennett

Zubin Appoo is a low-profile businessman who is a good communicator and often writes code alongside his company’s software engineers.

That’s the view of former colleagues of the newly appointed WiseTech Global chief executive, a relative unknown to investors in the $40 billion logistics software giant who will succeed Richard White in the top job. The appointment, after a months-long executive search, has catapulted WiseTech’s chief of staff into one of the hottest seats on the market.

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Tess Bennett is a technology reporter with The Australian Financial Review, based in the Brisbane newsroom. She was previously the work & careers reporter. Connect with Tess on Twitter. Email Tess at tess.bennett@afr.com

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    Original URL: https://www.afr.com/technology/zubin-appoo-rockets-from-total-unknown-to-the-market-s-hottest-seat-20250728-p5micn