Woolworths has become the lead investor in a funding round for Hola Health, allowing the supermarket giant’s customers to book virtual appointments with doctors and earn loyalty program points doing it.
Hola Health promises to let customers access a general practitioner appointment online within 15 minutes at any time of day. It took on $4.5 million in funding last year in an investment led by venture capital firm M8 Ventures, and has extended the Series A round to include a $6 million boost led by Healthylife, a wholly owned subsidiary of Woolworths.
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