Opinion
Why on earth did The New York Times buy free puzzle game Wordle?
Two months on, will the NYT’s decision prove a masterstroke in the new newspaper economics, or a case study in buying at the top of a hype cycle?
Adir ShiffmanColumnistToday’s column comes to you from Manhattan, epicentre of the January deal to buy global online puzzle game phenomenon Wordle.
Despite millions of daily players including hundreds of thousands in Australia, Wordle generates no revenue. So, its multimillion-dollar acquisition by The New York Times is either a masterstroke in the new economics of newspapers, or a case study in buying at the top of a hype cycle.
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