How an Aussie entrepreneur turned leak-proof undies into $140m in cash
Kristy Chong’s Modibodi was bought by a Swedish conglomerate for $140m, after she built an online retail firm that bypassed traditionally male gatekeepers.
Last month Modibodi, a successful Australian player in direct-to-consumer e-commerce, quietly agreed to sell its popular “leak-proof” underwear business to a conglomerate for $140 million in cash.
Most unusually, the deal can trace its origins to the forests of northern Sweden circa 1929.
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Adir Shiffman is executive chairman of Catapult Sports and a serial investor and entrepreneur. Connect with Adir on Twitter.
