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Why Apple has a $US300b ‘Made in China’ problem

Why Apple has a $US300b ‘Made in China’ problem

James Titcomb

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Eight words were stamped on the back of every iPhone for years: “Designed by Apple in California. Assembled in China.” The slogan illustrated the tech giant’s two power bases: its headquarters in Silicon Valley, and the manufacturing colossus it had become in the world’s factory.

Apple no longer features the words on the back of the iPhone. When the company launched a new supplier transparency website earlier this month, the phrase received an update: “Designed by Apple in California. Made by people everywhere.”

The Telegraph London

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Original URL: https://www.afr.com/technology/why-apple-has-a-us300b-made-in-china-problem-20240429-p5fnda