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What government should have learnt from Apple before e-health failure

Ten per cent of Australians have opted out of the government's My Health Record, yet millions of people let Apple, Samsung and Fitbit track their daily habits.

Seamus Byrne

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For public servants and healthcare professionals still scratching their heads about how they failed to convince Australians on the benefits of registering for the national electronic health record, the best advice would be to learn from the masters.

Tech giants have been convincing millions of people around the world to turn a blind eye to any niggling privacy doubts in favour of new products for years. And aren’t we supposed to trust our government more than corporations?

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    Original URL: https://www.afr.com/technology/what-government-should-have-learnt-from-apple-before-e-health-failure-20190426-p51ho3