Kevin Mayer will not be getting his fairytale ending at TikTok after all. Less than three months after the former Disney executive traded his Mickey Mouse ears for viral dance videos, he is stepping down.
His appointment was a coup for TikTok but his stay will not be remembered fondly. Part of Mayer’s brief from TikTok’s parent company ByteDance was to assuage US regulators’ concerns about the app’s Chinese roots. This has since blown up in spectacular fashion.
