Opinion
Doubts remain on whether Adore Beauty is really a scalable business, but a failed PE takeover bid late last year will not be the last we hear of a profitable buyout.
What is the right price for a well-known brand that generated $181 million in sales last year, but lost $1.5 million and burned cash?
This is the difficult question investors in Adore Beauty are pondering, following the rejection of a potential takeover bid by the company’s board.
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Original URL: https://www.afr.com/technology/the-online-beauty-stock-that-will-be-a-takeover-target-this-year-20240205-p5f2cy
