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Adir Shiffman

The online beauty stock that will be a takeover target this year

Doubts remain on whether Adore Beauty is really a scalable business, but a failed PE takeover bid late last year will not be the last we hear of a profitable buyout.

Adir ShiffmanColumnist
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What is the right price for a well-known brand that generated $181 million in sales last year, but lost $1.5 million and burned cash?

This is the difficult question investors in Adore Beauty are pondering, following the rejection of a potential takeover bid by the company’s board.

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Adir Shiffman is executive chairman of Catapult Sports and a serial investor and entrepreneur. Connect with Adir on Twitter.

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    Original URL: https://www.afr.com/technology/the-online-beauty-stock-that-will-be-a-takeover-target-this-year-20240205-p5f2cy